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What is RSS?

RSS is a content delivery medium that you can use to receive content from various web sites and publishers, including MarketingStudies.net.

Why use it?

1. It's 100% opt-in, meaning you only receive the content you want and you can easily remove any feed when you don't want it anymore.

2. It requires no e-mail address and is not delivered to your e-mail address.

3. You get content exactly at the time it's added to the content feed.

4. Content actually gets through and cannot be blocked by various filters, since this is a completely different system.

5. No viruses, no trojans, no dangerous content.

Let's not reinvent hot water and take a look at a definition of RSS by Dana VanDen Heuvel (http://www.danavan.net):

"RSS is a "techie" acronym for Really Simple Syndication or Rich Site Summary, depending on who you talk to, the time of day and the day of the week. Also referred to as an RSS feed or XML feed, this protocol is an application of XML that provides an open method of syndicating (or distributing) and aggregating Web content."

In other words, RSS allows internet publishers to deliver and distribute their content summaries and links in such a manner that they can be read on special easy-to-use software, news aggregators, or implemented on other web sites to deliver links to their latest content in the most accessible format today, XML.

How it works?

1. You first need an RSS reader, which is special software you can mostly get for free. A list of readers is available here.

2. You can now start adding new content feeds to your reader. Whenever you see an image saying RSS Content Feed (or RSS, XML, Syndicate this, etc.) you can, if this indeed is the correct link, add the content feed in to your reader.

Click on the link and then open your RSS reader and add a new chanell. (for more instructions on how to add RSS feeds to your reader, please see the instructions for the software you chose).

3. RSS feeds are actually just XML files that your reader will regulary check to see if they've changed from the last time you read them. It will then display the new links and content summaries (in some cases even full-text versions) and allow you to click through to read complete articles in its browser.

If you need any help just e-mail us at support@marketingstudies.net and we'll be most happy to assist you.

A list of RSS readers: click here
Additional explanation of RSS: click here
More on RSS publishing: click here

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