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June 14, 2004

Introduction to Strategic Marketing Pillars

Strategic marketing pillars combine the basic marketing principles and concepts that form the MarketingStudies.net marketing philosophy, which we convey through our work, information products, activities and advice.

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Marketing as an Integrated Communicational Process

As first established by guerrilla marketing, marketing is all communication a company has with its environment, which includes all of its key target audiences, such as prospects, clients, partners, investors, general public and the media.

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The Marketing Strategy as the Essential Element

Marketing should be built on a firm long-term marketing strategy, which is to be placed at the forefront of the company, guiding all its development activities, marketing activities, communicational activities and actions.

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One-on-One Sales as the First Step

One sales and marketing myth needs to be addressed. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales.

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Constant Change

Change is the only real constant.

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Recent Articles in "iNet Marketing Article Database"

[June 14, 2004]
Unique Pre-Dispositions

[June 14, 2004]
Informational Approach to Marketing

[June 14, 2004]
Client Relationship and Customer Service

[June 14, 2004]
Planning and Execution

[June 14, 2004]
Marketing Axioms

[October 27, 2003]
Finishing the First Round

[October 27, 2003]
The Death of eMail Debate: My Final Comments

[October 21, 2003]
RSS and E-mail: The Truth Shall Set You Free

[October 20, 2003]
The Future of RSS - Is E-Mail Publishing Dead?

[October 20, 2003]
RSS for the Real World ... And Then Again Maybe Not

[October 15, 2003]
Response by Tom Hespos, Underscore Marketing

[October 13, 2003]
RSS for the Real World

[September 30, 2003]
Response by Chris Dodson, Mightier Than The Sword

[September 24, 2003]
Response by Bob Thompson, CRMGuru.com

[September 20, 2003]
What is the Internet Population Anyway?

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions