Marketing views and experience with the difference logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » » New Word of Marketing Report

April 27, 2005

New Word of Marketing Report

Keith Bates, the software marketing legend, just published his latest free report on Word of Mouth Marketing, dubbing it as a primer for CEOs and CMOs who need to drive sales with more credible marketing.

In addition to defining Word of Mouth Marketing, providing case studies, listing various approaches, explaining the mechanics of WOM and doing a costs overview, Keith also summarizes key insights on Word of Mouth Marketing from key WOM authors and practitioners, ranging from Seth Godin to Regis McKenna.

You can download the PDF report here.

Post a comment

Related Articles

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions