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You are here: Home » The Marketing Diary » » New Word of Marketing Report

April 27, 2005

New Word of Marketing Report

Keith Bates, the software marketing legend, just published his latest free report on Word of Mouth Marketing, dubbing it as a primer for CEOs and CMOs who need to drive sales with more credible marketing.

In addition to defining Word of Mouth Marketing, providing case studies, listing various approaches, explaining the mechanics of WOM and doing a costs overview, Keith also summarizes key insights on Word of Mouth Marketing from key WOM authors and practitioners, ranging from Seth Godin to Regis McKenna.

You can download the PDF report here.

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