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About

February 7, 2007

Why You Should Pay Attention to the Interactive Optimization and Analytics Blog

Get the spin on interactive marketing optimization from an e-commerce director's point of view, working from the perspective that every online activity needs to generate a positive ROI, and learn channel integration strategies and processes that combine everything from direct response television, telemarketing and direct mail to online.

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Internet Optimization Blog

Interactive Optimization and Analytics Blog focuses on practical strategies and tactics on optimizing your internative marketing mix, from traditional direct to online, including channel integration, e-commerce and processes.

Edited by Rok Hrastnik


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