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You are here: Home » The Marketing Diary » Personal Stuff » 'Marketing Experience' from Mallorca, Spain

July 26, 2004

'Marketing Experience' from Mallorca, Spain

I just returned from my vacation in Mallorca on Saturday. Quite excellent, and it really felt good.

However, watching how things are done in Spain from the marketing viewpoint, leaves much to be desired ... and on the other hand serves as a great example for us ... on what not do to.

Here's a quick run-down:

1. Failing on your promises

My girlfriend and I booke