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You are here: Home » The Marketing Diary » Column: Direct-to-Desktop Marketing » RSS Marketing and Publishing

August 31, 2004

RSS Marketing and Publishing

written by Rok Hrastnik, MarketingStudies.net

E-mail delivery problems are growing every day, not to mention other risks associated with e-mail publishing. While e-mail, in my opinion, is here to stay and will in the future probably undergo major changes that will "save" it, there are now new content delivery mediums that we cannot afford to ignore.

RSS is the most important of these.

You've certainly heard of it before and chances are you're even using it, if not for publishing then at least for receiving certain content.

RS