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Column: Direct-to-Desktop Marketing

February 8, 2005

Profitable Blogging: Successful Online Advertising Strategies For Independent Publishers

Robin has an excellent article on 13. ways independant publishers can generate revenue streams from their blogs.

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February 6, 2005

The Transparency Police: Are You Clean?

Dana VanDen Heuvel joins in on the discussion concerning 'The Transpearency Police', which started after Paul Chaney was scrutinized for recommending my e-book and using his affiliate link, and then continued through an interview I did with Paul. This is becoming an increasing problem for popular bloggers who believe in something and blog about it, but also want to generate some income from their hard work.

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January 31, 2005

E-mail Spam, Sensitive Keywords and the Future

As already noted many times everywhere around the internet, getting e-mail content delivered is a difficult task in-deed. Facing spam filters and other e-mail filtering tools and methods, it's a wonder any of our e-mail gets through at all. Here's a list of keywords to watch out with your next e-mailing. One can't help but to wonder, if this type of protection isn't actually killing the internet.

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January 24, 2005

Spam Slams E-Mail and Even Web Use

'Because of the proliferation of spam, spyware, and related problems, 44 percent of computer users have reduced their use of e-mail and the Internet in the last 12 months, according to findings of a survey conducted by Osterman Research.'

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Blogger Comes Under Scrutiny for Being Commercial

A respected blogger comes under scrutiny by his readers for using a partnership link when reviewing a book. Does anyone really believe that a respected blogger would venture his reputation for a meaningless partnership link, promoting something he does not believe in?

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December 23, 2004

Robin Good Got Me Again!

Robin Good again beats me to the punch and announces my new book on RSS ... but not before 'tricking' me in to an interview ...

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October 24, 2004

The Truth About E-mail Marketing?

Do consumer marketing channel preferences translate in to some channels being more effective?

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October 13, 2004

RSS as a Change Agent: The Macroview

How RSS is changing expectations towards internet content and how that is effecting everyone. Is this the end of the "democratic" nature of content delivery?

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What is Relevant Content?

There has always been talk about how content is king on the internet. That, quite naturally, is true. However, reaching our goals and at the same time best serving our visitors requires relevant content. But what is relevant content in the first place?

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October 5, 2004

Special Report: The Marketer's Introduction to RSS Content Delivery Power just published a new free report titled The Marketer's Introduction to RSS Content Delivery Power. Download it here ...

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Recent Articles in "Column: Direct-to-Desktop Marketing"

[September 30, 2004]
Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing

[September 28, 2004]
Alex Williams on RSS: RSS and E-mail

[September 27, 2004]
Paul Chaney on RSS: RSS Will Replace E-mail

[September 22, 2004]
Crt Jakhel on RSS: The Different View

[September 18, 2004]
The Secret is Out and Robin Good on RSS

[August 31, 2004]
RSS Marketing and Publishing

[August 31, 2004]
Marketing Without E-mail: Introduction

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