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My Online Analytics Reading List

Since it's going to take some time before this blog gets enough content to brag about and provides enough valuable insight, here's part of my online analytics reading list.

Eric T. Peterson's Analytics Weblog
Eric is considered one of the top authorities in the online analytics space, and his blog is simply said a masterpiece of advanced online analytics. One of his specialities is the Visitor Engagement index that allows you to measure long-term engagement of your visitors and their value beyond "just sales".

The Eisenberg brothers are masters of conversion optimization, especially specializing in persuasion architecture. While I don't always agree with their methods, especially when it comes to e-commerce conversion, their blog is some of the best places in the industry to help you optimize the return on your traffic.

Lies, Damned Lies ...
The place to go if you're interested in the state of the online analytics industry with a no-prisoners-held approach.

Marketing Experiments
The best resource on the planet if you want to know what works and what doesn't. These guys do optimization for the biggest websites and then report on their results, with clear how-tos and insights. I actually had my Internet Analyst take their testing course.

Occam's Razor
Another top resource for hard-core online analytics. Highly recommended.

The Unofficial Google Analytics Blog
If you want to learn how to use Google's free analytics solution, this is the place to go.

The name say it all:) Also highly recommended.

Please post your own recommendations below.


XoYkOy A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 25, 2007 11:43 PM

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