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February 28, 2007
What is the correct definition of the conversion rate, what does it really tell us, how precise is it and what can we do with it?
February 14, 2007
In the last article of the case against industry conversion benchmarking and simplistic conversion analysis, we take a look at a website testing two elements, and using two traffic sources to do it. What if there is no clear CR winner?
February 13, 2007
Eric T. Peterson continues showing the practical implications of his visitor engagement metric by analyzing his own website, questioning what he can do to increase the sales of his books to visitors referred to his site by some of the bloggers that are delivering traffic with high engagement but low sales conversion. Let's try some basic optimization techniques ...
When is a lower conversion rate better than a higher one? A case in point ...
February 8, 2007
What happens with conversion rate benchmarking when we start figuring in advertising costs, revenues, CPOs and profitability? Does it still make sense to benchmark against industry standards?
Everyone wants to compare your website conversion to the industry benchmark figures. But in reality, conversion benchmarking is the biggest hoax in the interactive marketing industry.
February 7, 2007
My personal list of top online analytics and optimization daily resources. These guys take no prisoners and always provide only top-notch advice and insights.
Get the spin on interactive marketing optimization from an e-commerce director's point of view, working from the perspective that every online activity needs to generate a positive ROI, and learn channel integration strategies and processes that combine everything from direct response television, telemarketing and direct mail to online.
Internet Optimization Blog
Interactive Optimization and Analytics Blog focuses on practical strategies and tactics on optimizing your internative marketing mix, from traditional direct to online, including channel integration, e-commerce and processes.
Edited by Rok Hrastnik
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