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You are here: Home » iNet Marketing Article Database » June 2004 Archive

June 2004

June 14, 2004

Introduction to Strategic Marketing Pillars

Strategic marketing pillars combine the basic marketing principles and concepts that form the marketing philosophy, which we convey through our work, information products, activities and advice.

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Marketing as an Integrated Communicational Process

As first established by guerrilla marketing, marketing is all communication a company has with its environment, which includes all of its key target audiences, such as prospects, clients, partners, investors, general public and the media.

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The Marketing Strategy as the Essential Element

Marketing should be built on a firm long-term marketing strategy, which is to be placed at the forefront of the company, guiding all its development activities, marketing activities, communicational activities and actions.

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One-on-One Sales as the First Step

One sales and marketing myth needs to be addressed. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales.

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Constant Change

Change is the only real constant.

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Unique Pre-Dispositions

Every company is unique. Recipes that work everywhere and for everyone do not exist.

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Informational Approach to Marketing

Successful marketing is always based on relevant information on which all its activities are based.

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Client Relationship and Customer Service

Attaining a client is only a small portion of the actual work needed with the client. Real profits are made through client retention and constant sales to an already attained client.

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Planning and Execution

In order for marketing to work, all marketing activities, procedures and policies must be carefully put in writing, precisely defining each marketing aspect. Guidelines must be prepared, rules set.

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Marketing Axioms

Marketing axioms that should be taken as a given fact in order for marketing to work.

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