Marketing views and experience with the difference

  MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
spacer
Marketing Diary   l   Enlightened Salesperson   l   Internet Copywriter   l   Article Database

You are here: Home » iNet Marketing Article Database » Marketing Pillars » Constant Change

June 14, 2004

Constant Change

Change is the only real constant.

a) Information spreads faster than ever.

b) New markets constantly rise and fall.

c) New market players are constantly entering existing markets or creating new markets.

d) New marketing techniques are introduced nearly daily.

e) Political and economical stability no longer exist.

f) Consumers are changing brands faster than ever before.

g) Technology is constantly improving --- thus making technology based competitive advantages nearly nonexistent.

This is the world we market in.

Marketers must embrace change as an advantage, exploiting it and finding new opportunities in it. And with change, marketers must change as well, adjusting to it and taking advantage of it.

Marketing strategies should be eternal. Today, they are not. Keep in mind your principal strategy, but don't be afraid to adjust it to change.

Become a fast moving business, ready to change if change so demands. Sooner or later it will ... grow with it, do not let it destroy you.

However, regardless of change, if something works, do not change it. Build on it. If you predict it will stop working, carefully evaluate, changing it only if it becomes evident change will bring greater results. If possible, test before changing.

Related Articles

[June 14, 2004]
Introduction to Strategic Marketing Pillars

[June 14, 2004]
Marketing as an Integrated Communicational Process

[June 14, 2004]
The Marketing Strategy as the Essential Element

[June 14, 2004]
One-on-One Sales as the First Step

[June 14, 2004]
Unique Pre-Dispositions

[June 14, 2004]
Informational Approach to Marketing

[June 14, 2004]
Client Relationship and Customer Service

[June 14, 2004]
Planning and Execution

[June 14, 2004]
Marketing Axioms

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions