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You are here: Home » iNet Marketing Article Database » The Death of e-Mail Marketing

The Death of e-Mail Marketing

October 27, 2003

Finishing the First Round

This is a response to John's last and final article regarding the "Death of e-Mail Debate". It seems John has had enough of our little battle and to tell you the truth, in a way, I've had enough as well ... just probably not in a manner you would expect. But more on that in the next article ...

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The Death of eMail Debate: My Final Comments

Rather than continue the exchange ad infinitum, I am going to make some final comments to summarize my own views on this discussion and then move on to other topics. Rok and I could continue this discussion from now to the Second Coming and neither of us will convert the other because of some fundamental differences I will explain below.

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October 21, 2003

RSS and E-mail: The Truth Shall Set You Free

The point is that every other option for easy communication falls short in many areas, still keeping e-mail on top. Whether RSS will replace e-mail as the preferred content delivery tool is yet to be seen, but it cannot and will not replace e-mail communications. Believing that it will is not only naive, but goes against all logic.

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October 20, 2003

The Future of RSS - Is E-Mail Publishing Dead?

RSS is good because it gives back to individual users the power to choose and select content. This, along with timeliness, portability and cost-effectiveness, are probably the best reasons why you should understand how and why RSS is going to change the way you select and receive your information, news and updates.

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RSS for the Real World ... And Then Again Maybe Not

John Botscharow returns to the e-mail debate today, responding to some of my comments and to Dana's article and goes head-on with us on our statements.

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October 15, 2003

Response by Tom Hespos, Underscore Marketing

We received a response to the e-mail debate from Tom Hespos today. Tom gives some additional insight on RSS replacing e-mail as a content delivery vehicle. I must say I agree with him on the issue about integrating RSS in to popular e-mail clients ...

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October 13, 2003

RSS for the Real World

Instead of the ordinary response, Dana VanDen Heuvel (http://www.danavan.net) enters our discussion with an article about RSS for the real world.

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September 30, 2003

Response by Chris Dodson, Mightier Than The Sword

Email was supposed to lighten the load, kill paper and make life easier but instead it has added to the problem. We're talking quality versus quantity here. Today I fired up my PC after a week away to find my spam filters had trapped over 400 emails but still some got through. I had over 100 emails that needed to be read (yours included). A few years ago I never had this problem but now it's just added to my workload. So I deal with email by scanning, quick responding, filing and deleting. To use such a tool to deliver marketing materials is a waste of time.

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September 24, 2003

Response by Bob Thompson, CRMGuru.com

Clearly email marketing has some tough challenges, primarily spam and viruses. It seems premature to call "dead" something that people are still learning to use. But email marketing is sick, and I hope we find the cure for spam.

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September 20, 2003

What is the Internet Population Anyway?

First, everyone hoping for such a radical change of consumer behavior must take in to account the entire population, not just some of its smaller sub-groups.

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Recent Articles in "The Death of e-Mail Marketing"

[September 18, 2003]
The King is Dead! Long Live the King!

[September 16, 2003]
The Myth or Reality of the Death of e-Mail Marketing Debate, Part 1

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