Marketing views and experience with the difference

  MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » Various Marketing Ramblings » The Revolution in Online Conversions: Google Analytics

November 14, 2005

The Revolution in Online Conversions: Google Analytics

Google has been demonstrating time and time again that they certainly have game-changing capabilities, but their latest move might come of as the greatest revolution any company at any time launched for the small-business and even enterprise marketer.

Just recently, Google came out with their Google Analytics service, for the first time bringing the power of almost enterprise-grade web analytics to every marketer out there --- for free.

Although there has been some talk of this happening for quite some time, it still comes as a shock.

Up until now, small-business marketers and independant marketers really didn't have that much choice in comprehensive web analytics services, as most were beyond their financial reach. Now, every marketer has been given an opportunity to dilligenty whatch their web metrics, especially their online conversion scenarios, and act on them to further improve his online conversions.

While I haven't had the time to test the service myself, what they offer does look impressive, even going as far as providing Sales Funnel Visualization.

And for me personally, this as well changes much. Even as a dedicated online conversions optimizer, I still evaded the subject somewhat on my site, due to the fact that marketers use a variety of inadequate web metrics solutions, making my advice practically useless unless they switch to some of the more comprehensive solutions.

So, kudos to Google.

And I refuse to go in to what Google might be doing with all the aggregate data generated by their Analytics users:) Let it suffice to say that they will without doubt gain insight in to incredible wealth of information on how internet users use the internet ... way way beyond search.

Comments
Post a comment

Related Articles

[November 14, 2005]
Don't Put Obstacles on Your Conversion Path

[November 2, 2005]
The Crazy Idea of Using Blogs for Business

[September 12, 2005]
The 7 Steps to Creating the Ultimate Small Business Marketing System

[August 2, 2005]
Heart Kids Blogathon

[July 14, 2005]
Authentication, Accreditation and Reputation for E-mail Marketers

[July 4, 2005]
How New Michigan and Utah Email Laws Affect You

[June 19, 2005]
A Great List of E-mail Marketing Vendors

[June 19, 2005]
Turning Your Blog in to a Traffic Engine

[May 10, 2005]
30% of All Slovenians Love Spam?

[May 10, 2005]
Internet Marketing in Bosnia

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions