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You are here: Home » The Marketing Diary » April 2006 Archive

April 2006

April 3, 2006

NYtimes.com Redesign - Hit or Bust?

The New York Times just publicly released their website redesign. Hit or bust? The key question from the website optimization viewpoint is whether the company actually split-tested the website live, on real users, and compared it against the old version to see how the redesign influences their key metrics.

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