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You are here: Home » The Marketing Diary » April 2005 Archive

April 2005

April 29, 2005

Character Blogs Revisited: Continues the Conversation, the site devoted to Joss Whedon and his work, such as Buffy and Angel, is continuing the debate on character blogs. If you want to get the consumer point of view, this is a must read. And there are some marketers there as well ...

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April 27, 2005

New Word of Marketing Report

Keith Bates, the software marketing legend, just published his latest free report on Word of Mouth Marketing, dubbing it as a primer for CEOs and CMOs who need to drive sales with more credible marketing. Must-read document ...

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Finding Blogs on Internet Marketing

If you're looking for internet marketing blogs, this is a good place to start. Now, if only they added a built-in customizable RSS aggregator to provide the marketing news directly to their users ...

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April 26, 2005

New Survey: Deliverability #1 E-Mail Marketing Headache

New survey identifies e-mail delivery as the #1 e-mail marketing problem.

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Google Moving To CPM: Not a Surprise

Today's reports that Google is beta testing the CPM (cost-per-impression) ad model should come as no surprise. But does it mean they'll slowly abandon cost-per-click altogether?

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April 22, 2005

Internet Taking the Upper Hand 'Against' Newspapers: What Can Publishers Do?

Younger audiences, as proved by a recent study, have mostly abandoned print newspapers as important sources of current events in favor of the internet. But what does that really mean? And most importantly, what can newspaper publishers do? And no, blogging is not the only answer ...

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Joe Does It Again, After Taking On Potter For Yet Another Round

Well, Joe Vitale, after managing to achieve top honors at and Barnes and Noble with his book last week for a couple of hours, did it again this week ... again taking #1 for a couple of hours, this time at Barnes and Noble.

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April 21, 2005

Business Blogging: What's The Big Deal? Enough Already ...

Most debates about blogging focus on what goes and what doesn't for business blogging, such as the latest character blog discussions. But while we're all seeing (and many 'doing') much talk about blogs, I haven't actually seen any conclusive blog case studies with proven results that without doubt show how blogs impact businesses. Anyway, the Darwin Magazine has an interesting article on why business and blogs don't mix well together, and here's's full response ...

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April 18, 2005

Character Blogs as a Branding Vehicle: An Essay On the Use of Character Blogs to Extend the Brand

Character blogs are starting to generate interesting feedback within the blogosphere, getting people on either the positive or the negative side of the fence. This 'essay' was written to demonstrate the enormeous potential of character blogs with the purpose of extending the brand, and to argue why 'authentic' may not really be 'authentic' to many consumers looking for entertainment.

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April 14, 2005

E-mail Spam and Delivery on the Rise

Yes, you've read the title correctly. According to some recent reports both spam and delivery are on the rise. Contradictionary? Not really, once you consider all the facts ...

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April 13, 2005

Marketers, Wake Up!

'If e-mail is such a pain in the rear, why are marketers and (of all people) their analysts (i.e. Jupiter) so militantly dismissive of emerging technologies like RSS? I can only conclude it's a combination of 'fear of the unknown' and 'this world moves too fast... we just figured out e-mail... give us a break!''

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April 11, 2005

How to Compute the ROI of a Business Blog

Most modern marketers require every marketing activity to yield a certain level of return on investment (ROI), which is something especially close to direct marketers. Let's take a look at 4 ways you can determine the ROI of your business blog ...

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April 9, 2005

Marketer Against Corporation: The 'Moral' Victory is No Question at All

A couple of days ago, as we reported here, Joe Vitale beat Harry Potter for the #1 bestseller spot on, at least for a few hours. Well, the Harry Potter following responded in an interesting manner, many of them insulting. But let's take a look at the big picture here: one marketer challenging the corporate world and an army of corporate marketers, and winning, even if just for part of the day.

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April 6, 2005

Joe Vitale Beats Harry Potter

It happened about an hour ago. Joe Vitale managed to beat Harry Potter to achieve #1 bestseller spot on for his The Attractor Factor book, and he did it with practically no budget and no offline media support.

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