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Authentication, Accreditation and Reputation for E-mail Marketers

''By now,the words 'authentication,accreditation and reputation' (AAR) are staples of every email marketer's vocabulary. Generally speaking, marketers understand that these solutions are aimed at reducing spam and phishing. Unfortunately, however, much of the discussion around these developments has been technically dense, leaving many feeling hopelessly on the outside looking in. This white paper takes the clutter out of the confusing AAR story and focuses squarely on what marketers need to know to be successful in language that marketers can understand.''

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How New Michigan and Utah Email Laws Affect You

On July 1st two new U.S. state e-mail laws, which impact all e-mail marketers, came into effect. Penalties include jail time as well. E-mail marketing just got even tougher ...

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