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You are here: Home » The Marketing Diary » January 2005 Archive

January 2005

January 31, 2005

E-mail Spam, Sensitive Keywords and the Future

As already noted many times everywhere around the internet, getting e-mail content delivered is a difficult task in-deed. Facing spam filters and other e-mail filtering tools and methods, it's a wonder any of our e-mail gets through at all. Here's a list of keywords to watch out with your next e-mailing. One can't help but to wonder, if this type of protection isn't actually killing the internet.

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January 24, 2005

Spam Slams E-Mail and Even Web Use

'Because of the proliferation of spam, spyware, and related problems, 44 percent of computer users have reduced their use of e-mail and the Internet in the last 12 months, according to findings of a survey conducted by Osterman Research.'

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Blogger Comes Under Scrutiny for Being Commercial

A respected blogger comes under scrutiny by his readers for using a partnership link when reviewing a book. Does anyone really believe that a respected blogger would venture his reputation for a meaningless partnership link, promoting something he does not believe in?

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January 21, 2005

Internet Marketing in Slovenia

As the premium and traditional Slovenian internet event (Net Konferenca 2005) proved once again, there is a huge lack of understanding and knowing direct marketing in Slovenia. And if direct marketing principles aren't used, internet marketing just doesn't work. On a more positive note, my session was completely 'sold out', with people waiting in line to get in. Also take a look at some photographs of me handing out awards to the lucky winners of the Izidor award for 'web excellence'.

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January 19, 2005

Direct Marketing Against Dialog Facilitation

What happens when a direct marketer starts experimenting and turns in to a dialog facilitator? Is dialog facilitation the latest form of online marketing (in a way anti-marketing) or just a new twist on the old PR game? Take a look at how an actual dialog spreads ...

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January 18, 2005

RSS Blog Moving and New RSS Blog

A place to watch what is happening with RSS and the RSS community, and all the events (with the free content of course:) surrounding my new e-book? And a new RSS e-zine? How about the latest RSS e-book publicity?

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RSS E-book Launched

Unleash the Marketing and Publishing Power of RSS has finally been released. Is the e-book that will finally define RSS as a relevant marketing tool?

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January 17, 2005

Real Life Marketing Lessons

Real-life reporting on how my RSS e-book is going to be marketed (with what tools and what results, the good and the bad, and all the lessons learned in between) is about to start ...

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About Writing a Book & RSS Marketing e-Book Ready

It took almost 5 months, but it's finally ready ... and will be released tomorrow. But I can't even begin to talk about how much work writing a book like this is and how releaved I am that I brought it to the finish ...

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