| You are here: Home » The Marketing Diary » August Archive August Fundamental Reading - Take it From the Classics It always seems strange to me that whatever we do well in marketing today, it's not much different than what Claude Hopkins taught us in his classic, Scientific Advertising.
Today I heard two very interesting personal sales stories ... that tell exactly how not to sell ... unless you want to do permanent damage to your brand and completely destroy your chances of getting repeat business from your customers.
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