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You are here: Home » The Marketing Diary » August 2003 Archive

August 2003

August 21, 2003

Fundamental Reading - Take it From the Classics

It always seems strange to me that whatever we do well in marketing today, it's not much different than what Claude Hopkins taught us in his classic, Scientific Advertising.

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August 18, 2003

How Not to Sell

Today I heard two very interesting personal sales stories ... that tell exactly how not to sell ... unless you want to do permanent damage to your brand and completely destroy your chances of getting repeat business from your customers.

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