| You are here: Home » The Marketing Diary » February Archive February The International Direct Marketing Fair Report I just got back from the International Direct Marketing Fair in London, where I had the chance to talk with some of the best direct marketing minds in the UK and the world as well, as well as catch up on all the latest direct marketing news, developements, products and trends. Here's a short report on what was going down, and also on what wasn't covered at all but should be (such as RSS, blogs and split-testing).
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Affiliate Cluetrain: A New Performace-based Resource Jeff Molander just told me he's collaborating on a new perfomance-based marketing website: The AffiliateCluetrain.com, a blog-based resource designed as a meta-filter for performance marketing news and issues.
I've been experiencing a huge writer's block ever since I finished writing and editing Unleash the Marketing and Publishing Power of RSS. The worst part is that writing is no longer fun, and almost every other sentence is a struggle. But that's nothing new to me; it happens every time I finish something big, putting my mind in to it.
George Bush and the Parachute PR Stunt How a resourceful marketer got George Bush to parachute to the PIA's Symposium and turned the event in to a PR darling.
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Discounts Do Not Generate Customer Loyalty Can discounts generate long-term customer loyalty? Or are they just to dangerous to be used? What does generate loyalty? And what are the correct ways of using discounts? Some basic information from my speaking session at a direct marketing seminar today ...
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Alain Jourdier has always been one of my favorite bloggers, covering strategic marketing, especially the concept of a 'marketing driven' company. And he recently relaunched his great web site ...
Marketers, just like everyone else, often go through difficult personal times. And at times like those, it's only fitting and human that other marketers help them get through the worse and help them in any way possible. Chip Tarver is a marketer who needs our help now.
Reaching People With a Creative Message More than on a large financial investment, successful marketing depends on creative strategies and tactics that succeed in reaching the right target audience, communicating with them and helping them act. When Caty Woodstrom wanted to get the attention of her market for her flower arrangements business in San Francisco, she demonstrated her abilities without breaking the bank.
Let's Meet Up in London, at the International Direct Marketing Fair The International Direct Marketing Fair is taking place in London from 22nd to 24th of February . I'm attending as the Studio Moderna representative and would love to meet up with any of my readers/fellow direct marketers there.
Profitable Blogging: Successful Online Advertising Strategies For Independent Publishers Robin has an excellent article on 13. ways independant publishers can generate revenue streams from their blogs.
BTI Communications: Reaching #1 Search Engine Rankings With RSS How BTI Communications reached #1 search engine rankings in a highly competitive marketplace using the concept of blogsites, powered by RSS.
The Transparency Police: Are You Clean? Dana VanDen Heuvel joins in on the discussion concerning 'The Transpearency Police', which started after Paul Chaney was scrutinized for recommending my e-book and using his affiliate link, and then continued through an interview I did with Paul. This is becoming an increasing problem for popular bloggers who believe in something and blog about it, but also want to generate some income from their hard work.
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Read about real-life marketing and project management experience, views and results. Follow our projects and see what worked and what didn't and especially what you can learn from our mistakes and successes. Edited by Rok Hrastnik Unleash the Marketing & Publishing Power of RSS
The e-book that is defining RSS marketing.
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