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You are here: Home » The Marketing Diary » February 2005 Archive

February 2005

February 28, 2005

The International Direct Marketing Fair Report

I just got back from the International Direct Marketing Fair in London, where I had the chance to talk with some of the best direct marketing minds in the UK and the world as well, as well as catch up on all the latest direct marketing news, developements, products and trends. Here's a short report on what was going down, and also on what wasn't covered at all but should be (such as RSS, blogs and split-testing).

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Affiliate Cluetrain: A New Performace-based Resource

Jeff Molander just told me he's collaborating on a new perfomance-based marketing website: The, a blog-based resource designed as a meta-filter for performance marketing news and issues.

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February 18, 2005

Experiencing a Writer's Block

I've been experiencing a huge writer's block ever since I finished writing and editing Unleash the Marketing and Publishing Power of RSS. The worst part is that writing is no longer fun, and almost every other sentence is a struggle. But that's nothing new to me; it happens every time I finish something big, putting my mind in to it.

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February 17, 2005

George Bush and the Parachute PR Stunt

How a resourceful marketer got George Bush to parachute to the PIA's Symposium and turned the event in to a PR darling.

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Discounts Do Not Generate Customer Loyalty

Can discounts generate long-term customer loyalty? Or are they just to dangerous to be used? What does generate loyalty? And what are the correct ways of using discounts? Some basic information from my speaking session at a direct marketing seminar today ...

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Alain Jourdier's New Blog

Alain Jourdier has always been one of my favorite bloggers, covering strategic marketing, especially the concept of a 'marketing driven' company. And he recently relaunched his great web site ...

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February 15, 2005

Helping a Fellow Marketer

Marketers, just like everyone else, often go through difficult personal times. And at times like those, it's only fitting and human that other marketers help them get through the worse and help them in any way possible. Chip Tarver is a marketer who needs our help now.

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February 14, 2005

Reaching People With a Creative Message

More than on a large financial investment, successful marketing depends on creative strategies and tactics that succeed in reaching the right target audience, communicating with them and helping them act. When Caty Woodstrom wanted to get the attention of her market for her flower arrangements business in San Francisco, she demonstrated her abilities without breaking the bank.

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February 10, 2005

Let's Meet Up in London, at the International Direct Marketing Fair

The International Direct Marketing Fair is taking place in London from 22nd to 24th of February 2005. I'm attending as the Studio Moderna representative and would love to meet up with any of my readers/fellow direct marketers there.

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February 8, 2005

Profitable Blogging: Successful Online Advertising Strategies For Independent Publishers

Robin has an excellent article on 13. ways independant publishers can generate revenue streams from their blogs.

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February 7, 2005

BTI Communications: Reaching #1 Search Engine Rankings With RSS

How BTI Communications reached #1 search engine rankings in a highly competitive marketplace using the concept of blogsites, powered by RSS.

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February 6, 2005

The Transparency Police: Are You Clean?

Dana VanDen Heuvel joins in on the discussion concerning 'The Transpearency Police', which started after Paul Chaney was scrutinized for recommending my e-book and using his affiliate link, and then continued through an interview I did with Paul. This is becoming an increasing problem for popular bloggers who believe in something and blog about it, but also want to generate some income from their hard work.

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