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You are here: Home » The Marketing Diary » The John Botscharow Direct-to-Desktop Interview

The John Botscharow Direct-to-Desktop Interview

September 2, 2004

The John Botscharow Interview #16: The Final Part

We conclude the interview with some final advice from John, not strictly related to RSS publishing ... and some more convincing about Q:)

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The John Botscharow Interview #15: Channel Advertising

John talks about channel advertising ... no statistically significant hard-data yet ...

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The John Botscharow Interview #14: Dropping E-mail

The step-by-step of quiting e-mail ...

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August 30, 2004

The John Botscharow Interview #13: Building RSS Readership

How to increase your RSS readership, not including search engine positioning?

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August 27, 2004

The John Botscharow Interview #12: What is RSS and How to Get Readers?

What actually is RSS? What tools do people need to 'read' direct-to-desktop channels? How can you get them to start using the tools and subscribe?

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The John Botscharow Interview #11: Making People Jump Through Hoops Using E-mail?

Are marketers really making their customers jump through hoops because they sometimes require their e-mail addresses?

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The John Botscharow Interview #10: How John Switched from Using E-mail

The title says it all ... Also, did he really give up e-mail alltogether?

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August 25, 2004

The John Botscharow Interview #9: The Implications of Refusing to Use E-mail

Refusing to use and accept e-mail is a very bold move, especially considering the possible consequences. How difficult is it to stop and what do you risk?

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August 24, 2004

The John Botscharow Interview #8: RSS Not Only a Content Delivery Medium

Is RSS really not only a content delivery medium ... or is it something more?

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The John Botscharow Interview #7: Direct-to-Desktop and Search Engine Rankings

John argues how switching from e-mail publishing to direct-to-desktop publishing actually helped him increase his search engine rankings. Why? The answer just might surprise you ...

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Recent Articles in "The John Botscharow Direct-to-Desktop Interview"

[August 23, 2004]
The John Botscharow Interview #6: Personalized RSS?

[August 23, 2004]
The John Botscharow Interview #5: The E-mail Customization Myth In-Depth

[August 20, 2004]
The John Botscharow Interview #4: The E-mail Customization Myth

[August 19, 2004]
The John Botscharow Interview #3: The Attitude

[August 18, 2004]
The John Botscharow Interview #2: The Strategy

[August 17, 2004]
An Ongoing Interview with One of the Most Aggressive Anti-E-mail and Pro-Direct-to-Desktop Evangelists

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