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You are here: Home » The Marketing Diary » October 2004 Archive

October 2004

October 26, 2004

The Marketing Future Has Already Begun

What happens when media consumption moves from being linear to becoming nonlinear? Is this only a distant future or is it already happening? It's true, consumers are getting increasing power over their content consumption habits. It's already happening.

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October 25, 2004

The Enlightened Salesperson Manifesto Launched

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October 24, 2004

The Truth About E-mail Marketing?

Do consumer marketing channel preferences translate in to some channels being more effective?

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October 22, 2004

Why do we still look at web sites as print catalogues?

Sales oriented web sites are not print catalogues, but rather dynamic sales letters than we can improve continiously. Instead of arguing how to design and structure your web site, rather put together a list of things you want to test.

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Rok on E-mail, RSS, Entrepreneurship and Failiure

Kim Bloomer just interviewed me on various professional and personal topics. Some great questions and some "revealing" answers:)

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October 19, 2004

The Do-Not-Call Registry Changed the Telemarketing Landscape

A new study reports that ROI for telemarketing campaigns has greatly increased this year, doing much better than e-mail marketing ROI.

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October 13, 2004

RSS as a Change Agent: The Macroview

How RSS is changing expectations towards internet content and how that is effecting everyone. Is this the end of the "democratic" nature of content delivery?

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What is Relevant Content?

There has always been talk about how content is king on the internet. That, quite naturally, is true. However, reaching our goals and at the same time best serving our visitors requires relevant content. But what is relevant content in the first place?

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October 11, 2004

The Digital Future Report - Internet Users Don't Trust Internet Content

The Digital Future Report uncovers that over 40% of internet users believe that only about half of the information on the internet is reliable and acurate, while only 9,5% of users believe that information on web sites maintained by individuals is credible. Imagine the marketing implications of this ...

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My 'Finance' Balance Sheet: Wrapping it Up [Part #4]

Time to close this chapter of my life by taking a look at the business concept behind and some of the things I consider my failiures there ...

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October 7, 2004

Third E-zine Issue Stats

Hard data on the third e-zine delivery stats with some interesting developements ...

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October 6, 2004

Why the Enlightened Salesperson Marketing Partnership Contest Failed?

We polled our marketing partners to see from their viewpoint what was wrong with our contest. The results actually aren't too surprising ...

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October 5, 2004

Special Report: The Marketer's Introduction to RSS Content Delivery Power just published a new free report titled The Marketer's Introduction to RSS Content Delivery Power. Download it here ...

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October 2, 2004

Enlightened Salesperson Final Partnership Contest Results

The Enlightened Salesperson marketing partnership contest is over and the results are in. Find out why this campaign was my 'greatest' marketing failiure and what actually went down; hard-data included, as usually.

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What Distinguishes A Marketing Driven Company

Every act is a marketing act, and every person working with a company, 'from the guy in the mailroom to the chairman of the board to the best and worst customers', holds the key to marketing success.

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