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You are here: Home » The Marketing Diary » April 2004 Archive

April 2004

April 28, 2004

Using the Reality Show Approach as a Marketing Vehicle

Since advertising is starting to fail (is it?), companies need new ways of breaking through the clutter. The US airline company Southwest Airlines apparently found just the thing ...

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April 21, 2004

Fall of Advertising and the Rise of Informational Marketing

Advertising-based marketing is slowly coming to its end and this is the best time to be in marketing yet. As the public opinion on advertising is getting more and more negative with every ad they are forced with, we are faced with the challenge of breaking through the clutter and re-discovering the permission marketing model ...

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April 14, 2004

Design, HTML and CSS for Marketers

Marketers aren't designers or techies, right? Well, at least to some extent it is useful to be one, as I learned once again from developing the MarketingStudies.net web site.

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