Marketing views and experience with the difference logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » Various Marketing Ramblings » How New Michigan and Utah Email Laws Affect You

July 4, 2005

How New Michigan and Utah Email Laws Affect You

On July 1st two new U.S. state e-mail laws, which impact all e-mail marketers, came into effect.

As usual, MarketingSherpa was quick to follow-up with interpretation and has a great how-to article on the topic (open-access until July 10th).

To summarize:

a] Both lists set up Do Not Contact lists where children e-mail addresses or e-mail addresses that can be accessed by children can be registered.

b] The law prohibits you from sending any content or links to content that children can't legally see or respond to. Period. Existing business relationships and opt-in lists have no bearing on the matter.

c] Penalties can even include jail time.

d] Unappropriate content might even include information of financial services, such as credit card offers. And yes, this also includes content on the sites you're linking to in your e-mail communications.

e] The only way to be completely safe is to run your lists through the purge lists, which will be made available soon.

The text of both laws is available here.

E-mail marketing just got much harder ... again.

Post a comment

Related Articles

[November 14, 2005]
The Revolution in Online Conversions: Google Analytics

[November 14, 2005]
Don't Put Obstacles on Your Conversion Path

[November 2, 2005]
The Crazy Idea of Using Blogs for Business

[September 12, 2005]
The 7 Steps to Creating the Ultimate Small Business Marketing System

[August 2, 2005]
Heart Kids Blogathon

[July 14, 2005]
Authentication, Accreditation and Reputation for E-mail Marketers

[June 19, 2005]
A Great List of E-mail Marketing Vendors

[June 19, 2005]
Turning Your Blog in to a Traffic Engine

[May 10, 2005]
30% of All Slovenians Love Spam?

[May 10, 2005]
Internet Marketing in Bosnia

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions