| You are here: Home » The Marketing Diary » The Different Marketing Approach » Marketers, Wake Up! Marketers, Wake Up! "If e-mail is such a pain in the rear, why are marketers and (of all people) their analysts (i.e. Jupiter) so militantly dismissive of emerging technologies like RSS? I can only conclude it's a combination of 'fear of the unknown' and 'this world moves too fast... we just figured out e-mail... give us a break!'" This is a quote from Jeff Molander's latest article, and certainly good food for thought. Here's another interesting one: "A survey (of marketers themselves including the likes of including IBM, Dell, Apple, Amazon.com, Barnes&Noble.com;, American Airlines, and L.L. Bean) found that only 42 percent of such companies responded within 24 hours, down from a high of 63 percent in 2002. Ha! The IRS? They respond on an average of 19 minutes." Really no need to comment any of this ...
Comments
This is a good point.
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