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You are here: Home » The Marketing Diary » Project Development: The Enlightened Salesperson » Google Campaign Stopped & Other Updates

August 19, 2004

Google Campaign Stopped & Other Updates

Temporarily Pulling The Plug on Google

Even though we only started with the Google AdWords campaign for the Enlightened Saleperson recently, I decided to temporarily pull the plug on it.

After spending $112 and getting no sales, and that on a web site that still converts at roughly 9% (excluding the Google campaign), it's time to approach this more strategically.

I do realize that $112 is practically nothing, but still enough to convince me that Google deserves more of my attention, which was up until now very much close to zero.

So, it's back to the drawing board to:

a) analyze all the campaign statistics and web site longs until this point to further optimize things;

b) develop a more sound Google strategy that goes beyond just the first test.

Am I surprised? Yes and no. "Yes", because back in my mind I was hoping we could perform better on Google from the start; and "no" because this was only a preliminary test without much invested effort.

A Preliminary Success: The Lead Generation Campaign

On the other hand, one of our Google campaigns was performing with success.

Instead of leading people to the sales oriented mini-site we were promoting a free e-mail report series that "should" get them to purchase over a longer period of time. So, basically a lead generation campaign.

Our conversion rate from clicks to registered leads was 21%, which might be quite good.

But still, I pulled the plug on this one because I want to wait and see how these leads convert to customers over a period of one month. I'll let you know as soon as I know:)

Other Fronts

1. I just submitted a proposal for a ChangeThis manifesto for the Enlightened Salesperson.

2. Currently working strong on fully developing the marketing partnership program ... it's a huge effort, but once we're done, it just might become the landmark of how to approach marketing partnerships using only your customer base:)

We'll see ... but as always, the internet is a strange place and it could go either way.

Related Articles

[January 18, 2005]
RSS Blog Moving and New RSS Blog

[January 18, 2005]
RSS E-book Launched

[October 25, 2004]
The Enlightened Salesperson Manifesto Launched

[October 6, 2004]
Why the Enlightened Salesperson Marketing Partnership Contest Failed?

[October 2, 2004]
Enlightened Salesperson Final Partnership Contest Results

[September 20, 2004]
First Day of the Enlightened Salesperson Contest and Evaluating Possible Mistakes

[September 14, 2004]
New ES Split-Tests and Partnership Contest

[September 8, 2004]
The Enlightened Salesperson Price Test Results

[September 3, 2004]
The Enlightened Salesperson ChangeThis Manifesto

[August 21, 2004]
I Need Your Help -- Our ChangeThis Manifesto Proposal

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