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You are here: Home » The Marketing Diary » Project Development: The Enlightened Salesperson » The Enlightened Salesperson Price Test Results

September 8, 2004

The Enlightened Salesperson Price Test Results

We were recently conducting a price split-test for the Enlightened Salesperson ... and the results are surprising.

We tested the original $27 price and the new variations at $39 and $49.

Surprisingly, the e-book sells much better at $39 than at $27, while the sales were approximately the same for $27 and $49.

Naturally, we increased the price to $39:)

This just goes to show that the price is, as always, one of the key elements of making the sale ... and there's no guarantee that your product will sell better at a lower price.

The only sure thing is testing, so do take the extra time to test your pricing, you just might be surprised.

As always, I'll keep you posted.

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