Marketing views and experience with the difference logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » Marketing Stories » More Excellent Customer Service:

August 30, 2004

More Excellent Customer Service:

Why are we so surprised by good customer service? Shouldn't it be obvious that companies that want to make money should provide it?

Shouldn't it be obvious to them that the only way to repeat business is through beyond-the-sale activities? is a company like that and it depends mostly on repeat business and getting people to spend more and more money with them every week.

So their customer service really shouldn't come as a surprise, right?

Well, this kind of customer service does. They just called me in Slovenia from the US, asking me if I have any questions and whether I need any additional help from them. And they did it exactly a week after I started the campaign with them.

Many other companies depend on repeat business as well, but why don't they call us, asking us how they can help?

Sure, they only called me because they want more from me ... but don't all marketers? They're just doing it much better than most others I know ...

Related Articles

[March 8, 2006]
Joe Vitale's New Book Launch Campaign

[October 5, 2005]
Great Customer Service, Not Branding Creates Brand Loyalty

[September 21, 2005]
The Future of the Marketing Diary

[April 22, 2005]
Joe Does It Again, After Taking On Potter For Yet Another Round

[April 6, 2005]
Joe Vitale Beats Harry Potter

[March 30, 2005]
Short and Sweet Interview With Seth Godin: Liars, Blogs and RSS

[March 7, 2005]
Bombed Promotion - Back-End Success

[February 28, 2005]
The International Direct Marketing Fair Report

[February 17, 2005]
George Bush and the Parachute PR Stunt

[February 14, 2005]
Reaching People With a Creative Message

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions