Marketing views and experience with the difference

  MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » Marketing Stories » Great Customer Service, Not Branding Creates Brand Loyalty

October 5, 2005

Great Customer Service, Not Branding Creates Brand Loyalty

Branding is important, no doubt about that, but brand loyalty is best generated by excellent customer service, especially in this day and age, and not by "traditional" branding activities.

To see the point, just read this story one of our readers just sent us:

"In early 2005 our Sharp microwave broke down after many years of successful service. So we needed a new one, but I had to be sure that the new model apart from meeting our functional requirements also would fit within the same dimensions the old one had occupied.
On the www.sharp.nl web site I found an email facility through which I sent them this question.
The very next day in the mail I found a big envelope from the Benelux Sharp importer with letter + product brochure and extensive additional information about sizes, etc. In fact, everything I needed to solve the issue. When I took all this info with me to the local store I even knew more than the salesperson!
Needless to say we're very satisfied customers ..."

Comments

Respected Dear,

I would like to knows the name of the best notes for Advertising, Marketing and Sales Studies.

Posted by: Musab El Sharif at December 28, 2005 11:09 AM

I agree with you when you say, "brand loyalty is best generated by excellent customer service." Customers will remember more how you made them feel when they did business with you than the services or products you offered. This is a good site. It's rather sad, it has not been updated.

Posted by: Meikah Delid at May 2, 2006 9:09 AM
Post a comment

Related Articles

[March 8, 2006]
Joe Vitale's New Book Launch Campaign

[September 21, 2005]
The Future of the Marketing Diary

[April 22, 2005]
Joe Does It Again, After Taking On Potter For Yet Another Round

[April 6, 2005]
Joe Vitale Beats Harry Potter

[March 30, 2005]
Short and Sweet Interview With Seth Godin: Liars, Blogs and RSS

[March 7, 2005]
Bombed Promotion - Back-End Success

[February 28, 2005]
The International Direct Marketing Fair Report

[February 17, 2005]
George Bush and the Parachute PR Stunt

[February 14, 2005]
Reaching People With a Creative Message

[February 7, 2005]
BTI Communications: Reaching #1 Search Engine Rankings With RSS

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions